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Barkcode — Digital docs for effortless flights with your dog
Barkcode is a scannable dog ID linked to a centralized cloud-based data system, providing interconnectivity between vets & airports for a hassle-free pet travel preparation experience.
Role
Product Designer & Research
Industry
Travel Tech, AI, Lifestyle
Duration
3 months
Role
Product Designer & Research
Industry
Travel Tech, AI, Lifestyle
Duration
3 months
Role
Product Designer & Research
Industry
Travel Tech, AI, Lifestyle
Duration
3 months
What am I addressing?
Preliminary research uncovered that 67% of dog owners face challenges with airline transportation restrictions.
84% of dog owners wish there was a solution that made traveling with their pets easier.
What am I addressing?
Preliminary research uncovered that 67% of dog owners face challenges with airline transportation restrictions.
84% of dog owners wish there was a solution that made traveling with their pets easier.
What am I addressing?
Preliminary research uncovered that 67% of dog owners face challenges with airline transportation restrictions.
84% of dog owners wish there was a solution that made traveling with their pets easier.
However, user barriers were unclear.
However, user barriers were unclear.
User Research
Feedback from 65 dog owners was gathered.
To understand user pain points, interviews and survey questionnaires were conducted. The team listened to user stories to uncover preferences and areas that needed improvement.
User Research
Feedback from 65 dog owners was gathered.
To understand user pain points, interviews and survey questionnaires were conducted. The team listened to user stories to uncover preferences and areas that needed improvement.
User Research
Feedback from 65 dog owners was gathered.
To understand user pain points, interviews and survey questionnaires were conducted. The team listened to user stories to uncover preferences and areas that needed improvement.
The major barriers uncovered were…
Varying dog regulations across airlines and plane models.
Last-minute boarding rejections due to documentation or regulations.
Uncertainty of how to obtain documentation and meet flight requirements.
The major barriers uncovered were…
Varying dog regulations across airlines and plane models.
Last-minute boarding rejections due to documentation or regulations.
Uncertainty of how to obtain documentation and meet flight requirements.
Design Question
How might we support dog owners in navigating the complexities of air travel with their dogs?
Design Question
How might we support dog owners in navigating the complexities of air travel with their dogs?
Our team developed over 50 sketches, exploring potential solutions to address the design challenge.
Our team developed over 50 sketches, exploring potential solutions to address the design challenge.
Our team developed over 50 sketches, exploring potential solutions to address the design challenge.
Drawing inspiration passports and recent technology trends, we developed an identification system that comprised of a physical QR identification band and data cloud to interconnect airports with digitalized vet documentation.
User Flow
Creating storyboards to contextualize interactions.
Our personas, Emily Carter and Milo, allowed us to better understand the user journey when creating wireframes.
User Flow
Creating storyboards to contextualize interactions.
Our personas, Emily Carter and Milo, allowed us to better understand the user journey when creating wireframes.
User Flow
Creating storyboards to contextualize interactions.
Our personas, Emily Carter and Milo, allowed us to better understand the user journey when creating wireframes.
By contextualizing the experience, we refined the key features to better address user needs.
Drawing inspiration passports and recent technology trends, we developed an identification system that comprised of a physical QR identification band and data cloud to interconnect airports with digitalized vet documentation.
Application & Cloud System
Search flight regulations and documentation requirements by email confirmation, flight code, or destination and time.
Vet documents are instantly uploaded and synced with boarding agent and main user interface.
Physical QR Code ID
Provides backup for error recovery when phone is unavailable.
Passport attachment band for centralized documentation.
Information Architecture
Structuring the Application
To identify the essential components for creating the user application, our team developed an information architecture (IA) that focused on the key features surrounding flight lookup and documentation access.
Information Architecture
Structuring the Application
To identify the essential components for creating the user application, our team developed an information architecture (IA) that focused on the key features surrounding flight lookup and documentation access.
The IA established provided a foundation for creating wireframes.
The IA established provided a foundation for creating wireframes.
The IA established provided a foundation for creating wireframes.
Usability testing revealed key insights for design improvements.
Usability testing revealed key insights for design improvements.
Usability testing revealed key insights for design improvements.
"What if I want to check the flight regulations before booking?"
Usability changes were made based on feedback, optimizing through search simplification, creating cohesion in formatting, and clearer affordances.
"What if I want to check the flight regulations before booking?"
Usability changes were made based on feedback, optimizing through search simplification, creating cohesion in formatting, and clearer affordances.
Final Prototype
Inviting yet professional designs
With the intention of integration amongst vet clinics and boarding security across the nation, the UI style was designed to look friendly and sleek.
Final Prototype
Inviting yet professional designs
With the intention of integration amongst vet clinics and boarding security across the nation, the UI style was designed to look friendly and sleek.
Findings & Solutions
Feature Prioritization & Error Recovery
We identified and prioritized the most crucial features based on user feedback. By focusing on the core functionalities, we were able to streamline the design, making it intuitive and easy to use while ensuring it aligned with the brand’s goals. This approach helped us deliver a product that not only met user needs but also created value for the proposed business.
Error prevention and recovery features were incorporated to enhance the user experience. By designing an offline product, offering undo options, and providing intuitive pathways to correct mistakes, we ensured users felt in control and confident while interacting with the product. This approach minimized frustration and improved overall satisfaction, allowing users to seamlessly recover from any setbacks.
Findings & Solutions
Feature Prioritization & Error Recovery
We identified and prioritized the most crucial features based on user feedback. By focusing on the core functionalities, we were able to streamline the design, making it intuitive and easy to use while ensuring it aligned with the brand’s goals. This approach helped us deliver a product that not only met user needs but also created value for the proposed business.
Error prevention and recovery features were incorporated to enhance the user experience. By designing an offline product, offering undo options, and providing intuitive pathways to correct mistakes, we ensured users felt in control and confident while interacting with the product. This approach minimized frustration and improved overall satisfaction, allowing users to seamlessly recover from any setbacks.
Findings & Solutions
Feature Prioritization & Error Recovery
We identified and prioritized the most crucial features based on user feedback. By focusing on the core functionalities, we were able to streamline the design, making it intuitive and easy to use while ensuring it aligned with the brand’s goals. This approach helped us deliver a product that not only met user needs but also created value for the proposed business.
Error prevention and recovery features were incorporated to enhance the user experience. By designing an offline product, offering undo options, and providing intuitive pathways to correct mistakes, we ensured users felt in control and confident while interacting with the product. This approach minimized frustration and improved overall satisfaction, allowing users to seamlessly recover from any setbacks.
By contextualizing the experience, we refined the key features to better address user needs.
Application & Cloud System
Search flight regulations and documentation requirements by email confirmation, flight code, or destination and time.
Vet documents are instantly uploaded and synced with boarding agent and main user interface.
Physical QR Code ID
Provides backup for error recovery when phone is unavailable.
Passport attachment band for centralized documentation.
Application & Cloud System
Search flight regulations and documentation requirements by email confirmation, flight code, or destination and time.
Vet documents are instantly uploaded and synced with boarding agent and main user interface.
Physical QR Code ID
Provides backup for error recovery when phone is unavailable.
Passport attachment band for centralized documentation.